Luke is an American startup executive and entrepreneur. An inspirational speaker and leader, Luke is passionate about building communities and investing in mission-driven businesses. He is most known in Silicon Valley for his work as a community builder and marketing leader, growing the HackerOne brand and hacker community to over 1.5 million users and paying them over $200 million dollars. He currently serves as the VP Marketing for cloud security startup, Lightspin. He writes a motivational and inspirational weekly newsletter on community, marketing, business, and life called HACK via his blog luketucker.com. He lives in Boise, Idaho with his wife and 2 children and spends his free time golfing, writing, reading, traveling, surfing, and enjoying the beautiful Idaho outdoors. Follow Luke on Twitter and LinkedIn.
That’s the quick bio. Here’s the back story.
Before the age of 5 I had lived in 2 different countries, 3 states, and 5 cities. My parents were in the ministry, serving wherever they felt God called them: from Kingston, Jamaica to Chicago, Illinois.
Most of my upbringing, however, was in rural Idaho. From a young age I was intrigued with business, investing, and travel. I didn’t get much travel exposure in my high school years, so when I graduated high school I decided to move to Hawaii to get an international business degree. I then pursued various roles in banking: cutting my teeth as a loan underwriter during the subprime mortgage crises of 2007 - 2009, and eventually crafted my own unique position within the bank under the new CIO to be in charge of launching a mobile banking platform and crafting the social media strategy.
My startup career began when I quit the bank and co-founded a mobile photo app startup based upon the idea of our lead investor and Tetris entrepreneur, Henk Rogers. We received a small seed investment from Henk and the startup accelerator Blue Startups and launched the app within 4 months but then ran out of passion and money before we reached product-market fit. It was an exciting time, although, we didn’t build an exciting product. But that Blue Startups experience was important for me in taking the next step in my entrepreneurial journey which included working at Sultan Ventures and XLR8UH doing startup community building, consulting, program management and early stage startup investing. You can read about my early career in this slideshare presentation. This is also about the time I started this blog, creating posts like Startups are hard. Like really hard.
From 2016 to 2021 I focused on HackerOne and building the community of hackers and the brand and platform of HackerOne, the leading company connecting independent security researchers to organizations looking for cybersecurity talent. My early work at HackerOne focused on content marketing and brand building. Leading the social media strategy and writing much of the content as well as working with the rest of marketing leadership on our go to market strategy. Beginning from May 2019, I led the community efforts organizing our team and strategy to make HackerOne the Number 1 source for education, support, and financial opportunity for the hacker community.
My recipe for success isn’t “Make money then give back. It’s give back while you’re making money.” A lesson ingrained into me from my work during college with Greater Good Radio and Evan and Kari Leong.
Don’t just raise your standard of living, raise your standard of giving.
You can read about my Better every day formula, How I am privileged and I will act, and 7 Life lessons from hackers. Subscribe below to the HACK newsletter to get notes from my desk every week on community, marketing, business, and life.