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Luke Tucker

Business strategy, creative marketing, community innovation. VP Marketing at Lightspin. Previously, VP Community at HackerOne. Christian, surfer, & raw fish eater. We are in the age of the hacker.

📍 Boise | San Francisco http://www.luketucker.com

Fund Yourself: A Justin Bieber Startup Parody

Pop culture has a thing for startups. It's en vogue. Being an entrepreneur is painted as a glamorous endeavor. Jack Dorsey gets on the cover of Vanity Fair. [http://www.vanityfair.com/news/2013/07/jack-dorsey-diet-purple-foods] Hollywood makes a movie about Facebook founder Mark

Reflections On My Life and Career Over The Past 13-Years

From Idaho to Hawaii, And Hawaii Pacific University to Sultan Ventures… My journey has been one I certainly could not have predicted. And I'm sure many have the same sentiment when they think about the path for their life. Recently, I was asked by the HPU MBA Club

Startups are Hard. My Tips for Entrepreneurs

Startups are hard. Like, really hard. This list is more or less a curation of tips I've surfaced from my reading or research and from what I've observed from being around some incredible investors and successful entrepreneurs. Note, this advice is geared towards ideation through product-

Thoughts On The Term Growth-Hacking (and Becoming a Technical Marketer)

Ninja, Guru, Maven and Douchebag. All mean about the same thing when used in someone's Twitter bio. Now, Growth Hacker seems to be the latest term added to this list. Why is that? And should it be included in that list? The Urban Dictionary definition [http://www.urbandictionary.

Aloha Squared Story Showcased in Pacific Business News

It was a treat to get the chance to tell a little bit about the Aloha Squared story to Pacific Business News Reporter Kathleen Gallagher. You can see the article on PBN [http://www.bizjournals.com/pacific/print-edition/2016/02/05/how-i-launched-my-fashion-startup.html] or

Backpacking Trip To Halape

This past weekend I traveled to the Big Island for a 2-night, 3-day backpacking trip. Our destination was Halape [http://www.nps.gov/havo/planyourvisit/hike_halape.htm]. Located in Hawaii Volcanoes National Park, Halape is accessible by the old Keauhou Trail on the Puna-Ka'u

Are You In The Shadows or The Shade?

I went for a morning workout and run today, which is a goal of mine to do more of: workout early and often. Here's the regiment: Run 1 mile 30 pullups 30 air squats 40-meter Sprints (2x) Run 1 mile 30 pullups 30 air squats 40-meter

New Years Resolution Two-Week Checkup

They say it takes 21-days to form a habit (some say it's closer to 66-days [https://blogs.ucl.ac.uk/hbrc/2012/06/29/busting-the-21-days-habit-formation-myth/] ) so perhaps this update is too soon to tell any long-term benefits. But if

Reading vs. Netflix: My 2016 New Years Resolution

I just bought a book on Amazon for $1. Not just any book, but Meditations by Marcus Aurelius [http://www.amazon.com/Meditations-Thrift-Editions-Marcus-Aurelius/dp/048629823X/ref=sr_1_2?ie=UTF8&qid=1451603501&sr=8-2&keywords=mediations+marcus+aurelius] , one of the

My Top 10 List of Startup Podcasts

Of late, there has been a welcome resurgence of podcasts. I think this has to do with content quality and with an abundance of content available on the web - the good stuff will breakthrough (it's shocking but we produce as much content in bits and bytes in less