Wiz's Check Mate and Advice for Early Stage Cybersecurity Marketing Leaders
Build for the platform and the prospect
Topic
marketing
A collection of 13 issues
Free Trial's aren't PLG
Free Trials don’t generate sales pipeline but they can accelerate it
The 1, 10, 100 Community framework and what European football clubs can teach us about power law distributed communities
To serve the whole community, bias your focus on the few.
How to get the most out of attending a conference
I am currently cruising at 32,000 feet within the comfortable cabin of my
Canadair CRG-200 jet, en route to San Francisco for BSides SF, RSA, and Purple
Cloud Summi [https://www.purplecloudsummit.com/]t. It’s been nearly 2.5 years
since these events have happened in person. Needless
HACK Issue 16: The Threats and Security Matrix, Cloudflare shows us bug bounty do's and dont's, and Shoot your shot
As I write this, the Kentucky Derby is on TV and the announcer just said they
have 150,000 people in attendance, first time since the pandemic that it's been
a capacity crowd. So great to see! And tis the season, I just announced
yesterday I'll
HACK Issue 15: K8s is hard to value, Twitter will never hire a CISO, and The key to community
Happy Easter and Passover weekend! It's a busy week in the Tucker household as
we recognize Good Friday, enjoy easter festivities with the kids (egg hunts and
candy!) and dinner with the family. Whether you celebrate or not, I pray you
have a refreshing weekend!
Security links and
HACK Issue 12: Okta breach recap, Ryan Reynolds loves 1Password, and Zelenskyy's leadership
Hello dear readers, great to be back in your inbox after a 2-week break. I was
able to travel to Tel Aviv for work
[https://twitter.com/luketucker/status/1501907034383466503?s=20&t=FxWEeMs69bOzgrTCCYRdZQ]
and California for a wedding
[https://twitter.com/luketucker/status/1506055697615650820?s=20&t=
HACK Issue 10: QR Codes and Super Bowl Ads, Travel vibes, and Life lessons from STÖK
I'm wearing my retro THOTCON t-shirt today, feeling all nostalgic about
conferences. On the upside, I am planning the Lightspin event and conference
outlook for the year (we'll be at Black Hat and RSA and more!), and planning
some international travel for both business and pleasure.
HACK Issue 009: 3,000 day old AWS IAM keys, Moving workloads out of Exadata, and Jonathan Scott's end game
Quick digest this week. Had some work travel this week for the first time in a
while, which was awesome! Heading to out on vacation tomorrow so no HACK digest
next Friday.
From the blog
Jonathan Scott's end game and my advice for infosec twitter and jonathandata1
[https:
HACK Issue 008: Open season on OpenSea, How not to treat developers, and Axonius' 2021 marketing flops and wins
Greetings from cold Boise, Idaho. I have a confession to make: January is one of
my least favorite months of the year. The holidays are over, the density of the
cold is... deeper. It's like the chill is implanted in my bones on January 2nd
and I can&