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Luke Tucker

Business strategy, creative marketing, community innovation. VP Marketing at Lightspin. Previously, VP Community at HackerOne. Christian, surfer, & raw fish eater. We are in the age of the hacker.

📍 Boise | San Francisco http://www.luketucker.com

Marketing and PR Case Study: Peleton's Sex and the City PR Fiasco

This is a quick case study building off of my note in my newsletter last week where I ragged on Peleton a bit [https://luketucker.com/hack-issue-001/]. Turns out it was even worse than I thought and my favorite newsletter writer on the planet, Matt Levine, also wrote about it

The 7 Stages of DevSecOps 0-day grief

The past 2-weeks have been pretty crazy for those in the security industry. The Log4j vulnerability has broad-reaching impact. Scott Crawford, Head of Research at 451 had a good post on LinkedIn. Here's an excerpt. > Last December, the technology world was shaken by one of the most

Why I joined Lightspin

Today is my first day as VP Marketing at Lightspin and I am so excited to tell you about why I joined and what you can expect from me and the team. Lightspin is making every stage of cloud security simple and accessible. Protecting your cloud shouldn't be

1,859 Days

I have moved on from HackerOne after 5-years. Joining HackerOne coincided with me moving from Honolulu to Boise and me becoming a Father. It has been a formative half decade. What a privilege it was to join a company and grow with it - I was promoted twice during my

Writing memos

Memos are the litmus test of good thinking. The best business thinkers and leaders are prolific writers. Emails, slide decks, meeting notes, memos and plans - that is how business is done. That is how thinking is done. One of my first jobs out of college was as a commercial

7 Life Lessons from Hackers on How You Can Make 2021 The Best Year of Your Life

From the HackerOne live hacking event travel vlogs: 7 Life lessons from hackers on how you can make 2021 the BEST year of your life

Vision Boards and 2021 Planning

Last Friday, I did a virtual vision board session with my HackerOne team during a Friday afternoon happy hour. Learned more about everyone's personal goals and passions. It was a lot of fun! Here is my 2021 vision board [https://www.linkedin.com/posts/lukettucker_just-did-a-virtual-vision-board-session-with-activity-6758522541297549312-JR2j] : Clockwise from

Growth hacking hackers: How to create sustainable growth in technical communities

Diversity is the power of crowdsourcing. Great talent, directed and incentivized in the right areas is the core innovation of bug bounties. At HackerOne, we have thousands upon thousands of people interested in this idea of hacking for a living, hacking for clout, hacking for education, or hacking just to