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Luke Tucker

Business strategy, creative marketing, community innovation. VP Marketing at Lightspin. Previously, VP Community at HackerOne. Christian, surfer, & raw fish eater. We are in the age of the hacker.

📍 Boise | San Francisco http://www.luketucker.com

2016 Reflections and 2017 Resolutions

It was the best of times, it was the worst of times. In this post, I reflect on the past year and state my 2017 New Year's Resolutions. 2016: A whirlwind of a year What went down in MMXVI in the way of major life events: * Found out

Peer Reviewed Startup Investing and Why Ben Stiller Thinks All Casting Directors Should be Fired

Auditions. They can be gamed. Some people are phenomenal at them. Other’s aren’t as good. Why not have other actors judge who should get the part? After all, peer-reviewed models have proven successful at Cirque du Soleil [https://www.gsb.stanford.edu/insights/managers-are-not-best-judge-creative-ideas] , not to mention various

America vs The World: A Scorecard of 8 Different Approaches to Life

What’s better, Celsius or Fahrenheit? Left side of the road versus right side of the road? In the last 2 ½ years, Robyn and I have traveled to 4 countries: Italy, Singapore, Japan, and Australia (technically 5 if you count a day trip to Malaysia). And in my travels, I’

Why Facebook's New Marketplace is Not a Craigslist Killer

Today, Facebook announced [http://newsroom.fb.com/news/2016/10/introducing-marketplace-buy-and-sell-with-your-local-community/] they have rolled out a new product "Marketplace" with the tagline of "Buy and Sell With Your Local Community". This isn't an entirely new thing, as Wired wrote [https://www.wired.com/2016/

So You Want To Start A Startup? Read This First

Fact: Two out of every three startups pivot drastically from their original idea. And many others fail. If you ask most great startup founders, they probably had no idea what they were building would become as big as it did. And as the opening statement says, they likely shifted from

809 Words of Advice From a Persuasion Genius

Robert Cialdini wrote one of the most important books for marketers called Influence: The Psychology of Persuasion [https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X] and it has sold over 3 million copies and been on best-seller lists and most-recommended resources for over three decades. Thirty-two years after his magnum opus,

The Advantages of Building a Startup in a Smaller Tech Community

I'm a believer in startups. The opportunity, the economic advantages, the inspiring founders. All of it. While there's much to be said [http://www.civilbeat.org/2016/09/civil-geeks-2-experts-explain-why-its-ok-for-startups-to-leave-hawaii/] about companies moving from a smaller tech community (e.g., Honolulu), to a bonafide tech hub (e.

Three Reasons Why Airbnb Should Offer Hosts Mortgage Refis

Airbnb is valued at $25.5 Billion according to WSJ's Stock Tracker [http://graphics.wsj.com/tech-startup-stocks-to-watch/]. That means the startup unicorn is more valuable then Marriott and Hilton [http://www.foxbusiness.com/features/2015/06/22/is-airbnb-best-lodging-stay.html] . Airbnb has an awesome product (I'm writing

Why Designing For The Average Is Designing For No-One

Russell Allen Phillips, or Phil as his friends called him, was a B-24 pilot in the U.S. Army during World War 2. Phil is first from the left The distinguishing characteristic about Phil was his height. Some of the men called him "Sandblaster" because, said one pilot,

Sydney, Australia: My Trip in Ten Photos

I took 196 photos on my recent trip. And I probably deleted another 40 pics. So why choose only 10? Well, it's very difficult to summarize a trip succinctly, and the 10-photo constraint helps crystallize the best moments of the trip (I got this idea from Henk Rogers