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Luke Tucker

Business strategy, creative marketing, community innovation. VP Marketing at Lightspin. Previously, VP Community at HackerOne. Christian, surfer, & raw fish eater. We are in the age of the hacker.

📍 Boise | San Francisco http://www.luketucker.com

We are in the age of the hacker

Do you believe that? I know I do. The 2018 Hacker Report by HackerOne [https://info.hacker.one/2018-hacker-report/] highlights the hackers that make the magic happen. Our superheroes. For the juicy stats: Check out the key findings on page 4. Here’s a quick high-level recap

2017 Reflections and 2018 Resolutions

What a year it has been. From life-changing events, to globe-trotting trips, to enjoying weekend family barbecues. This is my annual post where I reflect on the prior year, and set some goals for the new year. Happy New Year one and all! 2017 Reflections: I became a

Content Briefs

I was recently asked by a colleague if I had examples of a content brief that I could share. Here's the copy of my email that I wrote responding to their question... Email Transcript 6/3/17 Hey [friend], Sorry for the delayed response! [redacted personal statement]. Now,

Do You Amsterdam?

I recently got to go to Amsterdam for work. I stayed in the Jordaan neighborhood, went to The Next Web Conference, and worked with some awesome creatives to document the HackerOne h1-3120 live hacking event. Though I didn't do a ton of touristy stuff, I did walk

Meta Skills

My last post I teased a question: What are 2 skills, that if you focused on becoming excellent at them, would make the biggest impact in your life or career? I began pondering this a while back when I was jogging around Diamond Head. Man, I miss that run. There&

2016 Reflections and 2017 Resolutions

It was the best of times, it was the worst of times. In this post, I reflect on the past year and state my 2017 New Year's Resolutions. 2016: A whirlwind of a year What went down in MMXVI in the way of major life events: * Found out

Peer Reviewed Startup Investing and Why Ben Stiller Thinks All Casting Directors Should be Fired

Auditions. They can be gamed. Some people are phenomenal at them. Other’s aren’t as good. Why not have other actors judge who should get the part? After all, peer-reviewed models have proven successful at Cirque du Soleil [https://www.gsb.stanford.edu/insights/managers-are-not-best-

America vs The World: A Scorecard of 8 Different Approaches to Life

What’s better, Celsius or Fahrenheit? Left side of the road versus right side of the road? In the last 2 ½ years, Robyn and I have traveled to 4 countries: Italy, Singapore, Japan, and Australia (technically 5 if you count a day trip to Malaysia). And in my travels, I’

Why Facebook's New Marketplace is Not a Craigslist Killer

Today, Facebook announced [http://newsroom.fb.com/news/2016/10/introducing-marketplace-buy-and-sell-with-your-local-community/] they have rolled out a new product "Marketplace" with the tagline of "Buy and Sell With Your Local Community". This isn't an entirely new thing,

So You Want To Start A Startup? Read This First

Fact: Two out of every three startups pivot drastically from their original idea. And many others fail. If you ask most great startup founders, they probably had no idea what they were building would become as big as it did. And as the opening statement says, they likely shifted from